A
Hair
Hair
Styling
Shape the routine—from matte clay and pomade to volume spray, cream and finishing formats.
Explore styling
01 Hair care & hair styling
Beauty, built
for hair.
LuWill partners with brands to develop and manufacture hair care and hair styling products—from a clear brief to a production-ready result.
02 Product directions
Two focused worlds.
One development partner.
We work across the routines, textures and formats that make hair a category worth returning to.
B
Hair
Hair
Care
Build daily and treatment-led lines across shampoo, conditioner, scalp care, masks and oils.
Explore hair care
03 Product development
A product has to feel right before it can scale.
We bring each decision into one connected development flow: performance, texture, fragrance, format and a path to production.
- 01Define
Brief, category and intended experience.
- 02Formulate
Bench work around the product's target performance.
- 03Sample
Bring the concept into a tangible first expression.
- 04Refine
Adjust the product and packaging direction together.
- 05Produce
Move an approved direction into manufacture.
04 Product platforms
A flexible starting point for your next hair story.
Start with an existing product direction or develop a more specific point of view with our team.
Styling Clay & Wax
Matte, natural or shine-led hold.
Pomade & Gel
Finish, definition and flexible control.
Volume & Fixing Spray
Lightweight lift and all-day structure.
Shampoo & Conditioner
Daily care designed around a routine.
Mask & Treatment
Rich care moments with a defined texture.
Scalp Care & Hair Oil
Targeted formats that extend a line.
05 Manufacturing
Made with
the end in mind.
20,000m²
of manufacturing space built to take a product from approved direction to production.
Formula development · sampling · filling · packaging · in-house quality control
06 Why LuWill
Less handoff.
More intention.
Hair, as a specialty.
A focused lens on the routines, textures and expectations of hair care and styling.
One continuous path.
Product decisions stay connected as a project moves from development through production.
A result that feels like yours.
We make room for the choices that give a product its own character: formula, fragrance, finish and format.
07 Start your project
Bring us the idea.
We'll help take it further.
Tell us what you are developing, where you want it to go, and what you need to solve next.